Since, times immemorial ample of masses have been fascinated by the appeal, look, and the magnetic aura of one of the finest cuts in diamonds named "The Asscher". Its grand appearance has been looked upon with admiration and when adorned beautifully in rings and neckpieces the royal asscher cut diamond is in one word matchless. 
History The astounding asscher cut diamond was brought into existence in the year 1902 by the Asscher Brothers of Holland, the well-known diamond cutters from which this diamond got its name. According to sources, Asscher cut diamonds rose to fame only in the late 1920's, and was freshly spread out in certain traditional diamond jewelry shops. Recently few years back in 2002, the shape gained much recognition when people began experimenting with it rather than the Round or Princess cut diamond.
Know your Asscher Cut This particular diamond shape makes use of a handful of similar cutting techniques for the square emerald cut. It is actually a stepped square cut, also called the "square emerald cut" but specifically the Asscher cut has cropped corners which contribute to its fancy factor. Precisely, its pavilion (bottom) is cut into rectangular facets which produce wider flashes of brilliance and the crown (top) has an open table, making flaws that of color/cut and inclusions more noticeable to the naked eye. A finely cut asscher comprises total of 58 facets and appears to have concentric squares as we gaze down through the table; the result is the appropriate positioning of the pavilion.
Celebs adorning the Asscher Cut Diamond Until long, quite a few jewelry and antique stores carried or sold out asscher cut diamonds rings. But the Asscher cut has been acclaimed after it was featured on the famous television show "Sex & and the City" and stars like Kate Hudson, Jessica Alba, and Gwyneth Paltrow have adorned Asscher-cuts diamonds. Due to the enlarged popularity, many stores have off late started selling out this stylish cut.
Cost analysis An asscher cut diamond is designed to draw the attention and it is said that, ideally one should always select the highest quality stone that can be afforded. In most cases premium price is associated with asscher cut diamonds at the higher end of the color scale. Due to the endless demand of color grades that range between D-F for this cut, its buyers are prepared to pay a substantial prize for it.
Conclusion It is truly said that certain shapes or cut of a diamond like the evergreen Asscher cut diamond never fades or become unpopular in anyway, particularly when they have been revised and revived a couple of times for the ultimate fancy and excellent finish. It is believed so; the demand for the beautiful asscher diamond jewelry has been on the rise in the United States since 10 long years.