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What is Fascinating Diamonds?

We are a lifestyle brand with its roots in one key pillar, diamond jewelry. Within this pillar, we curate and sell a tightly designed array of products that adhere to our brand values, and we also source our diamonds from all over the world. We have created a luxurious, high-performance jewelry line made with superior ingredients; different metals, interesting gem stones and spectacular settings of diamonds to choose from. We address the acute needs of modern women and men with a gorgeous line of elegant and sophisticated jewelry, crafted from entirely natural and powerful diamonds; and a limited-edition range of particular pieces hand crafted by our in house craftsman in New York.


One can visit our jewelry store in New York – Mid- Town Manhattan, or online at www. fascinatingdiamonds.com

Modern Way of Creating your Own Jewelry Online.

We at Fascinating Diamonds have created a modern way to shop online because we disagree with the conventional mom & pop stores and with the generic old traditions of buying diamonds and gemstone jewelry. When it comes to buying jewelry people usually go through the recommendations from friends and family about jewelers or places to buy from.

We believe that in the new age shopping online and reading through reviews, feedback and picking out what you like is the most time sufficient way to get things done. Its saves you time and make your experience refreshing and recreational. So go ahead Design your Own Jewelry from the comfort of your home.

Combining the ease of buying online and the experience of buying in a boutique Fascinating Diamonds has it all for you.



Fascinating Diamonds History

Launched in 2006 the two business partners, Mr. Raj kumar and Mr. Salil Shah together founded Fascinating Diamonds. It initially started from home in the living room. Due to Salil’s exquisite taste in purchasing diamonds, his friends and family trusted him and went to him for advice and recommendations. His good friend Raj had explicit production knowledge from his experience while working for a jewelry manufacturer. These two friends got together and set up office in New York where they operate from with spectacular customer service in the hub of Midtown Manhattan.

Fascinating Diamonds are morally responsible and are an ethically cautious company. We ensure that all our loose diamonds are conflict free and GIA certified.

Mr RajKumar

.Current president and co founder of Fascinating Diamonds.
.Knowledge and experience of over 15 years in the US, in the field of jewelry.
.He overlooks jewelry production, sales, quality check, customer service and Logistics.


Mr Salil Shah

.Co-founder of Fascinating Diamonds and has been living in the United States for 15 years now
.Graduated from the Gemological Institute of America (GIA).
.Expert in analysing the cut, colour and clarity of diamonds and gemstones
.17 years of solid experience in purchasing diamonds.
.He purchases the entire stock of diamonds and gemstones, sources them from around the world and gets the best pieces on table at the best prices.
.He overlooks the finance, accounts and guides the entire team of assorters at the firm.


Our values

We believe that the little things count, that good jewelry is the foundation of love and wellness, that the mind and spirit are inextricably linked and we have more control over how we express ourselves with jewelry than we could even imagine, that it’s better to buy fewer things that are better. We believe in quality over quantity. We pride ourselves on our reasonable pricing range keeping in mind top quality diamonds are our priority.

The concept of “Quality Diamonds at an Affordable Price” is possible because of our strong purchase team head Salil Shah and his ability to source the best diamonds from all over the world.

With the progression of time, we have excelled rampantly in building a reputation as one of the leading online retailers; dealing in wholesale loose diamonds and also fine diamond jewelry specializing in both vintage and modern styles. In order to reach millions of customers, Fascinating Diamonds has created a very customer friendly website that grants easy customization processes that display options in metals, gemstones, center diamond shapes, carat weights, etc.

We know who we are; our words and actions are aligned; and we take a curious, unbiased, open-minded, and service-centric approach to the work that we do. We will never recommend something that we don’t love, and think worthy of your time and your wallet. We value your trust above all things.