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About Us
What is Fascinating Diamonds®?
Fascinating Diamonds is a lifestyle jewelry brand built on one strong foundation, diamond jewelry. We curate a refined collection that reflects our core values of quality, transparency, and thoughtful design. Our diamonds are sourced from trusted suppliers around the world, and every piece is crafted to meet high standards in beauty and performance.
Our collections feature fine metals, distinctive gemstones, and striking diamond settings. From timeless classics to bold modern styles, each design is made for women and men who value elegance with intention. We also offer a limited-edition range of handcrafted pieces created by our in-house craftsmen in New York.
You can visit our showroom in Midtown Manhattan or shop online at www.fascinatingdiamonds.com.
Modern Way of Creating your Own Jewelry Online.
We’ve reimagined how jewelry should be bought. Traditional buying often depends on referrals, limited in-store options, and outdated processes. We believe shopping for diamond jewelry should be simple, informed, and enjoyable.
Online shopping allows you to compare designs, read reviews, explore customization options, and make confident decisions at your own pace. It saves time and gives you full control over what you choose.
With our “Design Your Own Jewelry” feature, you can select your preferred setting, metal, diamond shape, and carat weight, all from the comfort of your home. We combine the ease of online shopping with the personalized experience of a boutique store, so you get the best of both worlds.
Our Story
Founded in 2006, Fascinating Diamonds® was started by two business partners, Mr. Raj Kumar and Mr. Salil Shah. What began in a living room soon grew into a trusted diamond jewelry business in the heart of New York City.
Salil’s sharp eye for selecting high-quality diamonds earned the trust of friends and family who relied on his advice. Raj brought strong production expertise from his experience in jewelry manufacturing. Together, they built a company focused on craftsmanship, service, and long-term relationships.
Today, we operate from Midtown Manhattan, serving customers across the United States and beyond.
We are committed to ethical sourcing. All our loose diamonds are conflict-free and certified by the Gemological Institute of America (GIA).
Mr. Raj Kumar
President and Co-Founder
- Leads jewelry production from concept to final finish
- Oversees sales, quality control, customer service, and logistics
- Brings over 15 years of experience in the U.S. jewelry industry
- Ensures every piece meets strict quality standards before it reaches customers
Mr. Salil Shah
Co-Founder
- Graduate of the Gemological Institute of America (GIA)
- Brings over 17 years of experience in diamond purchasing and evaluation
- Expert in analyzing cut, color, and clarity of diamonds and gemstones
- Personally sources diamonds and gemstones from around the world
- Oversees finance and accounts
- Guides the assorting team to maintain consistent inventory quality
Our Values
We believe that fine jewelry is more than an accessory. It’s an expression of love, personality, and meaningful moments. Quality matters more than quantity, and it’s always better to invest in fewer pieces that truly stand out.
Our promise of “Quality Diamonds at an Affordable Price” is made possible by strong global sourcing and careful selection. We focus on providing excellent craftsmanship while keeping pricing fair and transparent.
Over the years, we’ve built a reputation as a leading online retailer of wholesale loose diamonds and fine diamond jewelry, offering both vintage and modern styles. Our website is designed to make customization easy, allowing you to choose metals, gemstones, diamond shapes, and carat weights with clarity and confidence.
We stand by what we create. We recommend only what we believe in. Your trust means everything to us, and we work hard to earn it with every piece we deliver.
Why Customers Love Fascinating Diamonds
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Tim Calandrello
★★★★★I was extremely happy with my entire experience and the jewelry is gorgeous. There was also really great communication with the company when I had questions. They were professional, responsive and a pleasure to deal with. The item arrived exactly when they said it would and I couldn't be happier. I'll absolutely order from them again.
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Bri
★★★★★Beautiful, Excellent Communication
Excellent, quick, effective communication. The ring I picked out came out even more beautiful than I expected.
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Kevin M.
★★★★★As always, Raj has given perfect
As always,Raj has given perfect product and service. I'm a customer for life
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Caroline Wooldridge
★★★★★Raj was very communicative, empathetic and proactive in trying to help me with my mother's birthday gift. Would recommend! FYI, Im not a big jewelry buyer so was unfamiliar with these kind of stores/offices, but it's like a small office on high floor. He has a variety of samples/examples there, but most are ordered / custom (vs a full retail store.)
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Linda Courtney
★★★★★The ring I received is lovely
The ring I received is lovely! There was an error to my order and they adjusted the difference promptly to my account. I would highly recommend this company!
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Cynthia T.
★★★★★Will definitely buy from again.
Will definitely buy from again. Beautiful product, great communication, secure shipping.
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Kevin Mcknight
★★★★★I received the very best customer service ever!!!! Raj was absolutely awesome. The diamond ring we purchased is beautiful and very well made. I will be a return client for many years and occasions. Just the best retail experience online!!!!
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FB
★★★★★Great Purchase
Beautiful earrings and setting. Kind people that are always willing to answer questions.
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Mirander
★★★★★good
remarkable pendant with exquisite design. I am in love....thank you

